Executive Director of Intel China SARFT target density will cut into the triple play market
Currently, Intel’s Digital Home in charge of TV business division, and SARFT has been approached several times to test the different options that might be taken SARFT triple play approach. At the same time, also to the Chinese Government that will increase investment in China’s determination. 1 depicts television, computer, telephone wireless link to Dell Latitude D610 Battery layout of the map, as colorful oil painting, accounted for most of Intel’s Shanghai office wall Zizhuyuan. Looking back 25 years to invest in China’s history, Ge Jun, concluded, “To be successful in China, only to your strategy and China’s national strategy for matching, to find a win-win points.”
Ge Jun, executive director of Intel China, China is also Intel’s general counsel, who participated in the company structure siting and design in China, but also once represented Intel on many occasions with the Chinese government at all levels to carry out transactions, competition policy negotiations.
Now, Ge Jun, led his team will soon begin a new challenge – cut into the triple play market.
For individuals, the three are integrated, but the technology choice, but to occupy the field of computer platforms has more than 80% market share of Intel, the triple play will undoubtedly have faced the ceiling opened up its new space.
Latency
It’s confirmed now in charge of Intel’s digital home TV business division, and SARFT has been approached several times to test the different options that might be taken SARFT triple play approach. At the same time, also to the Chinese Government that will increase investment in China’s determination.
In fact, in order to capture a slice of the overall situation in the three are integrated, Intel has been latent for some time. Over the years, building on local radio and television networks self-built, self-management oriented, more organizational level, the entire broadcasting market is relatively closed. Dispersed investors. Which Intel introduced one by one break on the way to local radio and television.
According to informed sources, the triple play of the first Apple A1185 Battery pilot cities may ultimately be more conducive to the integration of radio and television programs. These 20 cities, Intel is already successful on the layout includes two.
March 2008, Intel China for the Chinese cable operators to provide multimedia processor several digital TV, as the latter launched a “next-generation hybrid set-top box” to provide 3D, 2D graphics accelerator and browser capabilities.
The next year, Intel has once again into a large-scale supplier of China’s TV operator sequence. That year in April, Intel introduced the joint Shanghai Media interactive TV. Intel only as a platform for manufacturers to provide the program with Centrino technology, and development coordination, and the wireless transceiver interactive television program provided by the Legend Silicon, but not good enough for Intel, in order to further the field of cable television, Intel also Legend technology into the 40 million U.S. dollars.
The number and distribution of Zhejiang China Shanghai Media really effective. China and the Shanghai Media to become the number of triple play’s pacesetters in August 2009 after the halt Internet TV, Shanghai Media and Hangzhou, China number of re-issued by SARFT Internet TV license. Insiders pointed out that China Telecom and Zhejiang Radio and Television has entered the broadband field to the number of China-based broadband telecommunications operator Zhejiang broadband services on the impact of larger, equally with the telecommunications market, the pattern formation.
Close to the SARFT told reporters that the choice of pilot cities for the triple play, SARFT prefer two-way cable network integration and transformation of a better city; Shanghai Media tend to prefer the high penetration of broadband access, ARPU higher, and cable base is relatively poor areas as pilot sites. Clear policy in triple play before, Intel has become the heart of Shanghai Media supplier.
Intel does not stop there. Apart from the operator to start “buy”, the Intel computer industry beyond its familiar boundaries, penetrate to the TV area. Blowing when the domestic color TV manufacturers Internet TV wave, Intel has become the TCL and Skyworth’s Internet TV chip suppliers. To increase the bargaining power, Intel pointed out that its already has the most mature Internet platform architecture experience, and multimedia optimization.
To be able to lead in Internet TV, the domestic TV giants TCL and Skyworth Intel’s program are accepted. In 2009, Intel co-TCL, its production can be video, you can direct download sites such as the Thunder Internet TV MITV. A year later, Intel in turn its 3D technology upgrade, jointly launched an upgraded version of TCL3D Internet TV.
February of this year, Intel has to Skyworth customized HP pavilion dv9000 Battery, to achieve TV chat, chat launch COCO TV. Intel insiders told reporters that although the two technologies based on the same platform, but completely different. As the triple play policy is not yet clear, Intel needs to various programs to test the direction of SARFT.
Currently, television manufacturers were the companies with access to the license agreement was signed, including the number of TCL Multimedia and Hangzhou, China, Hisense Electric with Shanghai, Tsinghua Tongfang and CNTV, clear color TV manufacturers hope to co-operate with the department of broadcasting content to seize the first machine. According to Intel’s plans, both the number and Hangzhou, China, or so TV makers TCL, one a triple play as long as the beneficiaries, regardless of which party will be of interest to enable the company to enter into the ranks of steady providers.
Water
Like the invention of the Internet, Intel understand the need for the terminal business to develop a simple and easy way of profit, it may have stable customers. Digital Home manager told reporters, “In addition to on-demand, Intel set-top boxes and other products for the development of games, music and other value-added services.”
China had a few in addition to wired broadband network transmission revenue and operating expenses, there are about 30% of revenue comes from value-added services such as interactive on-demand. Cable network companies, such as Gehua, Tianwei video and other ongoing business involves the integration of automation, but can generate high value-added value-added services are not many.
Intel inside, “Until now, because cable operators provide set-top box free of charge to users, resulting chips are often low-end, this approach enables operators to increase the added value is difficult.” Intel person, who declined to be named said a Beijing television operator Cable TV chips used in the upgrade process has encountered obstacles. At that time, Intel’s prices are too high and were rejected. This reporter has learned that this operators mean that Gehua. Gehua not comment.
The vice president of TCL Multimedia China, Lee Road, told reporters that both the 3D TV or chat with TV, Internet TV is a standard currently tangled problem.
In other words, Intel’s early in the broadcast system layout is like the beginning of China’s triple play in the standards development, access to the right to speak.
Intel holds the idea of not only one. It is understood that IBM ThinkPad R50 battery from the business layer, transport layer, the terminal layer, the link “into four” triple play. Cisco launch joint ZTE NGN, 3G and data collaboration in the field of integrated solutions. Build a laboratory with SARFT, For ten years into triple play NGB. Acquisition of DVN (DVN) in the digital TV set-top box business, enter the set-top boxes in the field. Ericsson has carried out in cooperation with Shenzhen Media Group, under the triple play NGB technical standards, the three-screen integration solutions and application of linkage cooperation in such areas. For competitors, Intel confidently said, “there may be other competitors this company R & D capability, but mass production and high yield may be relatively small.”
TCL Multimedia China, said Deputy Chief Lee Road, TCL’s more than Intel, a chip supplier. It is because in the TV, Intel has not yet formed a similar monopoly of the computer field, before the market open in the beginning of more effort.
In joint TCL, Skyworth become Internet TV chip suppliers, the order to more widely share the Internet right to speak on television, British Teerxunsu combines Google and Sony to develop a name “GoogleTV” (Google TV) platform by a new generation of television sets and set-top boxes to the network introduced into the living room.
In fact, in order to seize the user the living room, as early as six years ago, Intel’s digital home strategy developed in 2005, it has a high profile in China, launched the “Viiv” platform. However, there has not been the right time. “China will seize the ‘triple play’ opportunity. Intel’s role in the ‘triple play’ which could play a role, either terminal, network system or set-top box, the Intel can provide the appropriate technology and services.” Ge Jun told reporters.
If the overall situation in the triple play, the share of government procurement and large unit, can be described as long-cherished wish for many years, a day come true.
Here, Intel has also been offered to the outside world’s determination to increase investment in China. Moved to Hong Kong as Google, Hewlett-Packard faced quality of the door, often asked Ge Jun, “15 years ago, only the joint venture to enter China, as more and more wholly-owned enterprises into China and now China seems to have to venture back to the election . is not China that some of the items I do not welcome foreign investment come HP pavilion ZV6000 Battery you?, “
At this time, said Ge Jun, an increased commitment to investment in China and said the company’s strategy as long as you match the Chinese strategy, the node will find a win-win.